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I'm Jess Pryles, the creator of Hardcore Carnivore. I'm a live fire cook, author, and total meat nerd. Originally from Melbourne, Australia, I now call Austin, Texas home.
I came up with Hardcore Carnivore during one of my recipe experiment sessions, since I was posting new recipes to my website every week and constantly testing them out. When I created and perfected the Black spice, I knew I was onto something special. The next logical move was sharing it with others! I set about getting it bottled, figuring that if no one ended up buying it, all my friends would end up with a unique holiday gift...
Luckily, my hunch that others would love the seasoning as much as I did was right. Black started garnering a huge following of loyal fans, and the Hardcore Carnivore brand was truly born. Since then we have introduced other rubs into the family: Red seasoning, created with similar flavor profiles but intended for use on pork and chicken, and Amplify, a savory boosting powder made with chicken fat powder.
My mantra for all the Hardcore Carnivore seasonings is that they should enhance the meat without overpowering it. It's an approach that has resonated with hundreds of thousands of tastebuds around the globe. We use high quality ingredients and all our rubs are Gluten and MSG free and are made right here in Texas.
Today, the Hardcore Carnivore brand has grown beyond seasonings and rubs to include apparel, a cookbook, unique kitchen tools and products that are sure to appeal to any serious meat fan.